Cover Image

Offensive marketing : an action guide to gaining competitive advantage /

Show other versions (1)
Bibliographic Details
Main Author: Davidson, J. H. (J. Hugh), 1935-
Other Authors: Keegan, Warren J., Brill, Elyse Arnow
Format: Book
Language:English
Published: Burlington, MA : Elsevier Butterworth-Heinemann, [2004]
Subjects:
Marketing.
Description
Physical Description:xiv, 414 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0750674598