Managing customer data for strategic advantage /

Bibliographic Details
Main Author:	Scheflow, Laura
Other Authors:	Bodenberg, Thomas M.
Format:	Book
Language:	English
Published:	New York, NY : Conference Board, [2003]
Series:	Conference Board report ; R-1341-03-RR.
Subjects:	Database management. Data mining. Customer relations > Management. Relationship marketing. Database marketing. Marketing.

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