Cover Image

Managing business interfaces : marketing, engineering, and manufacturing perspectives /

Bibliographic Details
Other Authors: Chakravarty, Amiya K., Eliashberg, Jehoshua
Format: Book
Language:English
Published: Boston : Kluwer Academic Publishers, [2004]
Series:International series in quantitative marketing.
Subjects:
Business logistics.
Product management > Technological innovations.
Industrial design > Management.
Manufacturing industries > Technological innovations > Management.
Marketing > Management.
Description
Physical Description:xi, 332 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:1402076142