Managing business interfaces : marketing, engineering, and manufacturing perspectives /

Bibliographic Details
Other Authors:	Chakravarty, Amiya K., Eliashberg, Jehoshua
Format:	Book
Language:	English
Published:	Boston : Kluwer Academic Publishers, [2004]
Series:	International series in quantitative marketing.
Subjects:	Business logistics. Product management > Technological innovations. Industrial design > Management. Manufacturing industries > Technological innovations > Management. Marketing > Management.

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