Cover Image

Lateral marketing : new techniques for finding breakthrough ideas /

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Trías de Bes, Fernando, 1967-
Format: Book
Language:English
Published: New York : Chichester : Wiley, 2003.
Subjects:
Marketing > Management.
Description
Item Description:Includes index.
Physical Description:xvi, 206 pages : illustrations ; 24 cm.
ISBN:0471455164