Cover Image

Lateral marketing : new techniques for finding breakthrough ideas /

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Trías de Bes, Fernando, 1967-
Format: Book
Language:English
Published: New York : Chichester : Wiley, 2003.
Subjects:
Marketing > Management.

Remote Storage

Holdings details from Remote Storage
Call Number: HF5415.153 .K675 2003
 
Call Number Status Get It
HF5415.153 .K675 2003 Available