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Buzz : harness the power of influence and create demand /

Bibliographic Details
Main Author: Salzman, Marian L.
Other Authors: Matathia, Ira, O'Reilly, Ann
Format: Book
Language:English
Published: Hoboken, N.J. : J. Wiley, [2003]
Subjects:
Advertising.
Marketing.
Demand (Economic theory)
Description
Physical Description:x, 246 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0471273457 (alk. paper)