Buzz : harness the power of influence and create demand /

Bibliographic Details

Main Author:	Salzman, Marian L.
Other Authors:	Matathia, Ira, O'Reilly, Ann
Format:	Book
Language:	English
Published:	Hoboken, N.J. : J. Wiley, [2003]
Subjects:	Advertising. Marketing. Demand (Economic theory)