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Global brand strategy : unlocking brand potential across countries, cultures and markets /

Bibliographic Details
Main Author: Van Gelder, Sicco, 1964-
Format: Book
Language:English
Published: London : Sterling, VA : Kogan Page, 2003.
Subjects:
Brand name products > Planning.
Branding (Marketing)
Brand name products > Management.
Export marketing.

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Call Number: HD69.B7 V357 2003
 
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HD69.B7 V357 2003 Available