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Military recruiting : DOD needs to establish objectives and measures to better evaluate advertising's effectiveness.

Bibliographic Details
Corporate Authors: United States. General Accounting Office, United States. Department of Defense
Format: Government Document eBook
Language:English
Published: [Washington, D.C.] : U.S. General Accounting Office, [2003]
Subjects:
Advertising > Recruiting and enlistment.
United States > Armed Forces > Recruiting, enlistment, etc.
United States. > Department of Defense > Evaluation.
Online Access:https://purl.fdlp.gov/GPO/LPS38088

Internet

https://purl.fdlp.gov/GPO/LPS38088

Available Online

Holdings details from Available Online
Call Number: GA 1.13:GAO-03-1005
 
Call Number Status Get It
GA 1.13:GAO-03-1005 Available