Marketing 2.0 : strategies for closer customer relationships /

Bibliographic Details
Main Author:	Corbae, Gerald, 1966-
Other Authors:	Jensen, Jacob B., 1967-, Schneider, Dirk, 1966-
Format:	Book
Language:	English
Published:	Berlin ; New York : Springer, 2003.
Subjects:	Marketing. Brand name products > Management. Relationship marketing. Internet marketing. Customer relations.

West Campus Library: Stacks