Marketing insights from A to Z : 80 concepts every manager needs to know /

Bibliographic Details

Main Author:	Kotler, Philip
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, [2003]
Subjects:	Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book