Direct marketing in practice /

Bibliographic Details

Main Author:	Thomas, Brian, 1938-
Corporate Authors:	Chartered Institute of Marketing, NetLibrary, Inc
Other Authors:	Housden, Matthew
Format:	eBook
Language:	English
Published:	Oxford ; Boston : Butterworth-Heinemann, [2002]
Series:	CIM professional.
Subjects:	Direct marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book