Direct marketing : a step-by-step guide to effective planning and targeting /

Bibliographic Details

Main Author:	Mullin, Roddy
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	London : Kogan Page, 2002.
Series:	Marketing in action series.
Subjects:	Direct marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book