Secret service : hidden systems that deliver unforgettable customer service /
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
AMACOM,
[2003]
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Foreword / Bill Capodagli, Lynn Jackson
- Preface: Impossible dream versus reality
- Secret service systems : creating behind-the-scenes systems
- Secret service at work : implementing secret service systems
- Your front line is your bottom line : the value of your front line people
- What are we really selling? : making it an experience
- Drilling for oil in your own backyard : marketing to go deeper with your existing customers
- Creating passionate team members : developing a strong corporate culture
- Opportunity to be a hero : turning customer complaints into positive experiences
- Enhancing the quality of lives around us : giving back
- E-nough : getting back to the face-to-face relationships.