Evaluating marketing actions and outcomes /

Bibliographic Details
Other Authors:	Woodside, Arch G.
Format:	Book
Language:	English
Published:	Amsterdam ; Boston : Elsevier/JAI, 2003.
Edition:	1st ed.
Series:	Advances in business marketing & purchasing. v. 12.
Subjects:	Marketing > Management. Customer relations > Management. Total quality management. Organizational effectiveness.

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