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There's no business that's not show business : marketing in an experience culture /

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Bibliographic Details
Main Author: Schmitt, Bernd
Other Authors: Rogers, David L., 1970-, Vrotsos, Karen, 1960-
Format: Book
Language:English
Published: Upper Saddle River, NJ : Financial Times Prentice Hall, [2004]
Series:Financial Times Prentice Hall books.
Subjects:
Branding (Marketing)
Corporate image.
Customer relations.
Description
Item Description:Includes index.
Physical Description:xxxiii, 279 pages, 4 unnumbered pages : illustrations ; 24 cm.
ISBN:0130471194