There's no business that's not show business : marketing in an experience culture /

Bibliographic Details

Main Author:	Schmitt, Bernd
Other Authors:	Rogers, David L., 1970-, Vrotsos, Karen, 1960-
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ : Financial Times Prentice Hall, [2004]
Series:	Financial Times Prentice Hall books.
Subjects:	Branding (Marketing) Corporate image. Customer relations.