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Collaborative customer relationship management : taking CRM to the next level /

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Bibliographic Details
Other Authors: Kracklauer, Alexander H., 1965-, Mills, Daniel Quinn, Seifert, Dirk
Format: Book
Language:English
Published: Berlin ; New York : Springer-Verlag, [2004]
Subjects:
Customer relations > Management.
Delivery of goods > Management.
Strategic alliances (Business)
Business logistics.
Description
Physical Description:xi, 273 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:3540002278