Leading questions /

Discusses how marketers use public opinion, and the use of polls, surveys, leading questions, and behavior scans in determining public opinion. Describes how this information is used in selling products, in shaping politics, and in winning presidential elections.

Bibliographic Details
Corporate Authors:	Alvin H. Perlmutter, Inc, Public Affairs Television (Firm), WNET (Television station : New York, N.Y.), WETA-TV (Television station : Washington, D.C.), Films for the Humanities (Firm)
Other Authors:	Moyers, Bill D., Clark, Leslie
Format:	Video DVD
Language:	English
Published:	Princeton, N.J. : Films for the Humanities & Sciences, [2002]
Subjects:	Television in politics. Television in propaganda. Television advertising. Visual communication. Television > Psychological aspects. Public opinion. Market surveys. Documentary television programs.

Description
Summary:	Discusses how marketers use public opinion, and the use of polls, surveys, leading questions, and behavior scans in determining public opinion. Describes how this information is used in selling products, in shaping politics, and in winning presidential elections.
Item Description:	"A presentation of WNET/New York and WETA/Washington." Originally produced for television broadcast in 1989 as a segment of: The public mind. Videorecording.
Physical Description:	1 videodisc (60 min.) : sound, color ; 4 3/4 in.
Format:	DVD.
Production Credits:	Producer, Leslie Clark.