Leading questions /
Discusses how marketers use public opinion, and the use of polls, surveys, leading questions, and behavior scans in determining public opinion. Describes how this information is used in selling products, in shaping politics, and in winning presidential elections.
Bibliographic Details
| Corporate Authors: |
Alvin H. Perlmutter, Inc,
Public Affairs Television (Firm),
WNET (Television station : New York, N.Y.),
WETA-TV (Television station : Washington, D.C.),
Films for the Humanities (Firm) |
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| Other Authors: |
Moyers, Bill D.,
Clark, Leslie |
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| Format: | Video
DVD
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| Language: | English |
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| Published: |
Princeton, N.J. :
Films for the Humanities & Sciences,
[2002]
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| Subjects: | |
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