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In search of stupidity : over 20 years of high-tech marketing disasters /

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Bibliographic Details
Main Author: Chapman, Merrill R., 1953-
Format: Book
Language:English
Published: Berkeley, CA : Apress ; [2003]
Subjects:
Computer software industry > Management > Case studies.
Computer industry > Management > Case studies.
Business failures > Case studies.

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Call Number: HD9696.63.A2 C53 2003
 
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