Cover Image

Marketing and management in the high-technology sector : strategies and tactics in the commercial airplane industry /

Bibliographic Details
Main Author: Ferreri, Domenico, 1946-
Format: Book
Language:English
Published: Westport, Conn. : Praeger, 2003.
Subjects:
Airplanes > Marketing.
Jet planes > Marketing.
Aerospace planes > Marketing.
Aircraft industry > Management.
Aerospace industries > Management.
Aeronautics, Commercial > Forecasting.
Description
Physical Description:xxi, 377 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages [363]-365) and index.
ISBN:1567205240 (alk. paper)