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Marketing and management in the high-technology sector : strategies and tactics in the commercial airplane industry /

Bibliographic Details
Main Author: Ferreri, Domenico, 1946-
Format: Book
Language:English
Published: Westport, Conn. : Praeger, 2003.
Subjects:
Airplanes > Marketing.
Jet planes > Marketing.
Aerospace planes > Marketing.
Aircraft industry > Management.
Aerospace industries > Management.
Aeronautics, Commercial > Forecasting.

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Holdings details from Remote Storage
Call Number: HD9711.A2 F47 2003
 
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HD9711.A2 F47 2003 Available