Brand driven : the route to integrated branding through great leadership /

Bibliographic Details
Main Author:	LePla, F. Joseph, 1955-
Other Authors:	Davis, Susan V. (Susan Voeller), 1966-, Parker, Lynn M., 1956-
Format:	Book
Language:	English
Published:	London ; Sterling, VA : Kogan Page, 2003.
Subjects:	Brand name products > Management. Leadership.

Description
Physical Description:	xvi, 334 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0749437979