Brand driven : the route to integrated branding through great leadership /

Bibliographic Details
Main Author:	LePla, F. Joseph, 1955-
Other Authors:	Davis, Susan V. (Susan Voeller), 1966-, Parker, Lynn M., 1956-
Format:	Book
Language:	English
Published:	London ; Sterling, VA : Kogan Page, 2003.
Subjects:	Brand name products > Management. Leadership.

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