Fame & fortune : how successful companies build winning reputations /

Bibliographic Details
Main Author:	Fombrun, Charles J.
Other Authors:	Riel, C. B. M. van
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ : Pearson Education, Financial Times, [2004]
Series:	Financial Times Prentice Hall books.
Subjects:	Corporate image. Corporations > Public relations. Brand name products > Management.

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