The art of writing advertising /

Bibliographic Details
Main Author:	Higgins, Denis
Other Authors:	Bernbach, William
Format:	Book
Language:	English
Published:	New York : London : McGraw-Hill, [2003]
Edition:	[2nd. ed].
Series:	CGraw-Hill advertising classic.
Subjects:	Advertising. Advertising copy. Advertising executives > Interviews.

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