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Competing in a service economy : how to create a competitive advantage through service development and innovation /

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Bibliographic Details
Main Author: Gustafsson, Anders, 1964-
Other Authors: Johnson, Michael D. (Michael David)
Format: Book
Language:English
Published: San Francisco : Jossey-Bass, [2003]
Edition:1st ed.
Series:University of Michigan Business School management series.
Subjects:
Customer services > Management.
Service industries > Technological innovations > Management.
Competition.
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