Friedman, L. G., & Furey, T. R. (1999). The channel advantage: Going to market with multiple sales channels to reach more customers, sell more products, make more profit. Butterworth Heinemann.
Chicago Style (17th ed.) CitationFriedman, Lawrence G., and Timothy R. Furey. The Channel Advantage: Going to Market with Multiple Sales Channels to Reach More Customers, Sell More Products, Make More Profit. Oxford ; Boston: Butterworth Heinemann, 1999.
MLA (9th ed.) CitationFriedman, Lawrence G., and Timothy R. Furey. The Channel Advantage: Going to Market with Multiple Sales Channels to Reach More Customers, Sell More Products, Make More Profit. Butterworth Heinemann, 1999.
Warning: These citations may not always be 100% accurate.