The channel advantage : going to market with multiple sales channels to reach more customers, sell more products, make more profit /

Bibliographic Details

Main Author:	Friedman, Lawrence G.
Corporate Author:	NetLibrary, Inc
Other Authors:	Furey, Timothy R.
Format:	eBook
Language:	English
Published:	Oxford ; Boston : Butterworth Heinemann, 1999.
Subjects:	Marketing channels. Electronic books.
Online Access:	Connect to the full text of this electronic book