Understanding consumer decision making : the means-end approach to marketing and advertising strategy /

Bibliographic Details
Corporate Author:	NetLibrary, Inc
Other Authors:	Reynolds, Thomas J. (Thomas John), 1947-, Olson, Jerry C. (Jerry Corrie), 1944-
Format:	eBook
Language:	English
Published:	Mahwah, N.J. ; London : Lawrence Erlbaum, 2000.
Subjects:	Consumer behavior. Marketing > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book

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