The hero and the outlaw : building extraordinary brands through the power of archetypes /

Bibliographic Details
Main Author:	Mark, Margaret
Corporate Author:	NetLibrary, Inc
Other Authors:	Pearson, Carol, 1944-
Format:	eBook
Language:	English
Published:	New York : McGraw-Hill, [2001]
Subjects:	Product management. Brand name products. Branding (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	xii, 384 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	007138118X (electronic bk.) 9780071381185 (electronic bk.)