The hero and the outlaw : building extraordinary brands through the power of archetypes /

Bibliographic Details

Main Author:	Mark, Margaret
Corporate Author:	NetLibrary, Inc
Other Authors:	Pearson, Carol, 1944-
Format:	eBook
Language:	English
Published:	New York : McGraw-Hill, [2001]
Subjects:	Product management. Brand name products. Branding (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book