One-to-one web marketing : build a relationship marketing strategy one customer at a time /

Bibliographic Details
Main Author: Allen, Cliff, 1948-
Corporate Author: NetLibrary, Inc
Other Authors: Kania, Deborah, 1963-, Yaeckel, Beth
Format: eBook
Language:English
Published: New York : John Wiley, 2001.
Edition:2nd ed.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:"Wiley computer publishing."
Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998.
Includes index.
Electronic resource.
Physical Description:xv, 351 pages : illustrations ; 24 cm.
ISBN:0471013714 (electronic bk.)
9780471013716 (electronic bk.)