One-to-one web marketing : build a relationship marketing strategy one customer at a time /

Bibliographic Details
Main Author:	Allen, Cliff, 1948-
Corporate Author:	NetLibrary, Inc
Other Authors:	Kania, Deborah, 1963-, Yaeckel, Beth
Format:	eBook
Language:	English
Published:	New York : John Wiley, 2001.
Edition:	2nd ed.
Subjects:	Internet marketing. Market segmentation. Web sites > Design. Internet advertising. Electronic books.
Online Access:	Connect to the full text of this electronic book

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