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The essential brand book : over 100 techniques to increase brand value /

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Bibliographic Details
Main Author: Ellwood, Iain
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: London ; Dover, N.H. : Kogan Page, [2000]
Subjects:
Brand choice.
Product management.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:vii, 322 pages : illustrations, charts ; 23 cm.
Bibliography:Includes bibliographical references (pages 312-318) and index.
ISBN:0585380708 (electronic bk.)