The essential brand book : over 100 techniques to increase brand value /

Bibliographic Details

Main Author:	Ellwood, Iain
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	London ; Dover, N.H. : Kogan Page, [2000]
Subjects:	Brand choice. Product management. Electronic books.
Online Access:	Connect to the full text of this electronic book