APA (7th ed.) Citation

Ellwood, I. (2000). The essential brand book: Over 100 techniques to increase brand value. Kogan Page.

Chicago Style (17th ed.) Citation

Ellwood, Iain. The Essential Brand Book: Over 100 Techniques to Increase Brand Value. London ; Dover, N.H.: Kogan Page, 2000.

MLA (9th ed.) Citation

Ellwood, Iain. The Essential Brand Book: Over 100 Techniques to Increase Brand Value. Kogan Page, 2000.

Warning: These citations may not always be 100% accurate.