The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /

Bibliographic Details
Main Author:	Neumeier, Marty
Corporate Author:	American Institute of Graphic Arts
Format:	Book
Language:	English
Published:	Indianapolis, Ind. : New Riders Pub., 2003.
Edition:	1st ed.
Subjects:	Brand name products. Brand name products > Planning. Branding (Marketing)

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