Cover Image

Reputation marketing : building and sustaining your organization's greatest asset /

Show other versions (1)
Bibliographic Details
Main Author: Marconi, Joe
Corporate Authors: NetLibrary, Inc, American Marketing Association
Format: eBook
Language:English
Published: New York : McGraw-Hill, [2002]
Subjects:
Corporate image.
Corporations > Public relations.
Branding (Marketing)
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:"American Marketing Association."
Electronic resource.
Physical Description:xiii, 232 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 225-226) and index.
ISBN:0071402721 (electronic bk.)