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Auditing markets, products, and marketing plans /

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Bibliographic Details
Main Author: Parmerlee, David
Corporate Authors: NetLibrary, Inc, American Marketing Association
Format: eBook
Language:English
Published: Lincolnwood, Ill. : NTC Business Books, [2000]
Series:American Marketing Association marketing toolbox.
Subjects:
Marketing audits.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:At head of title: American Marketing Association.
Electronic resource.
Physical Description:xii, 193 pages : illustrations ; 28 cm.
ISBN:0071392033 (electronic bk.)