Auditing markets, products, and marketing plans /

Bibliographic Details

Main Author:	Parmerlee, David
Corporate Authors:	NetLibrary, Inc, American Marketing Association
Format:	eBook
Language:	English
Published:	Lincolnwood, Ill. : NTC Business Books, [2000]
Series:	American Marketing Association marketing toolbox.
Subjects:	Marketing audits. Electronic books.
Online Access:	Connect to the full text of this electronic book