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Creating brand loyalty : the management of power positioning and really great advertising /

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Bibliographic Details
Main Author: Czerniawski, Richard D.
Corporate Author: NetLibrary, Inc
Other Authors: Maloney, Michael W.
Format: eBook
Language:English
Published: New York : AMACOM, [1999]
Subjects:
Advertising > Brand name products.
Brand loyalty.
Electronic books.
Produits de marque > Publicité.
Fidélité à une marque.
Online Access:Connect to the full text of this electronic book
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by Czerniawski, Richard D.
Published 1999
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