Creating brand loyalty : the management of power positioning and really great advertising /

Bibliographic Details
Main Author:	Czerniawski, Richard D.
Corporate Author:	NetLibrary, Inc
Other Authors:	Maloney, Michael W.
Format:	eBook
Language:	English
Published:	New York : AMACOM, [1999]
Subjects:	Advertising > Brand name products. Brand loyalty. Electronic books. Produits de marque > Publicité. Fidélité à une marque.
Online Access:	Connect to the full text of this electronic book

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