Creating brand loyalty : the management of power positioning and really great advertising /
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| Format: | eBook |
| Language: | English |
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New York :
AMACOM,
[1999]
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| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Includes index. Electronic resource. |
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| Physical Description: | xxi, 298 pages : illustrations ; 23 cm. |
| ISBN: | 0814424074 (electronic bk.) |