APA (7th ed.) Citation

Czerniawski, R. D., & Maloney, M. W. (1999). Creating brand loyalty: The management of power positioning and really great advertising. AMACOM.

Chicago Style (17th ed.) Citation

Czerniawski, Richard D., and Michael W. Maloney. Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising. New York: AMACOM, 1999.

MLA (9th ed.) Citation

Czerniawski, Richard D., and Michael W. Maloney. Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising. AMACOM, 1999.