Relationship marketing for competitive advantage : winning and keeping customers /

Bibliographic Details

Corporate Authors:	Chartered Institute of Marketing, NetLibrary, Inc
Other Authors:	Payne, Adrian
Format:	eBook
Language:	English
Published:	Oxford ; Boston : Butterworth-Heinemann, 1998.
Series:	Marketing series (London, England). Professional development.
Subjects:	Customer relations. Relationship marketing. Consumer satisfaction. Customer services. Electronic books.
Online Access:	Connect to the full text of this electronic book