Persuasive imagery : a consumer response perspective /

Bibliographic Details
Other Authors:	Scott, Linda M., Batra, Rajeev
Format:	Book
Language:	English
Published:	Mahwah, N.J. : Lawrence Erlbaum Associates, 2003.
Series:	Advertising and consumer psychology.
Subjects:	Imagery (Psychology) Persuasion (Psychology) Advertising > Psychological aspects.

West Campus Library: Stacks