Cover Image

The idea of political marketing /

Bibliographic Details
Other Authors: O'Shaughnessy, Nicholas J., 1954-, Henneberg, Stephan C. M.
Format: Book
Language:English
Published: Westport, Conn. : Praeger, 2002.
Series:Praeger series in political communication.
Subjects:
Campaign management.
Marketing > Political aspects.
Description
Physical Description:xx, 258 pages : illustrations ; 25 cm
Bibliography:Includes bibliographical references (pages [221]-241) and index.
ISBN:0275975959 (alk. paper)